Email acquisition and engagement tactics
No customer reviews yet available.
To be the first to submit a review use the link displayed on the right.
Experian Marketing Services
To provide deeper industry insight and help marketers better understand how leading brands are using specific email marketing tactics, we surveyed email marketers across eight verticals about their email-marketing initiatives, including their strategies for subscriber acquisition and engagement, including point of sale, mobile and social marketing, testing and creative design.
Key insights in this study include:
- Marketers are seeing strong survey completion rates, regardless of offer
- Email is still a strong performer as a generator of both Website traffic and revenue
- Email marketers are testing subject lines and creative more than any other factors
- 52% of marketers have used animated gifs in their email campaigns
- 78% of brands use sales associates to collect email addresses
- 44 % of total opens occur on mobile devices