Multichannel Marketing: Why and How it Rules
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According to Forrester’s “The Multichannel Maturity Mandate,” 39% of marketers agree with the statement:
“We lose business because we are not able to integrate customer interactions across all channels.”
To help you navigate your way to the most effective multichannel marketing program, we’ve created this white paper to help you understand how multichannel marketing has evolved and how it can transform your marketing program and your entire messaging outlook.
The 14-page report provides answers to the following questions:
What do I really need to know about multichannel marketing and the tactics and technology I need to make it work effectively? Pg. 4
What are my greatest challenges in moving from a single message base to a multichannel approach? Pg. 6