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31 
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Responsys 2012 Email Design Look Book

Vendor: Oracle Marketing Cloud - Responsys

About:
Don’t miss the fourth annual Responsys 2012 Email Design Look Book. It includes 20 emails selected by our global team to represent design, copywriting, coding, and strategy breakthroughs that best answer today’s marketing challenges.  

32 
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Selecting Enterprise Email Marketing Application

Vendor: Acxiom

About:
As email marketing proliferates and social and mobile connect, it's getting harder to sift through deployment choices. As marketing's demands grow, email operations are becoming more complex as email volumes increase and ROI expectations accelerate....  

33 
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Symbols in subject lines: An in-depth look

Vendor: Experian Marketing Services

About:
Using symbols in your subject lines is a great way to draw in the eye and vary the messaging you regularly deploy to your subscribers. Studies show that symbols help to keep their interest up and to spark interest in those who were previously unengaged.  

34 
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The cross-channel lifecycle marketing approach

Vendor: Oracle Marketing Cloud - Responsys

About:
Old school marketing is fading. And a New School is on the rise. Why? Because consumers have changed. Today, they fast forward through TV commercials. They’ve put down the newspaper. They junk unsolicited email. Because they have new options that better...  

35 
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The Email Delivery Terminology eBook   new 

Vendor: Dyn

About:
DMARC, SPF, spoofing, and X-headers are just a few of the terms that you probably have heard, but might not know exactly what they mean or what they stand for. When starting to learn more about email delivery and best practices, not knowing can slow you...  

36 
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The Importance of DMARC Whitepaper   new 

Vendor: Dyn

About:
If your brand experiences a phishing attack, customers are 42% less likely to do business with you. Learn how to avoid being an email marketing statistic. With over 144 billion emails sent every day, spammers and phishers have a rapidly growing...  

37 
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Welcome Programs

Vendor: StrongView

About:
In this best practice guide you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize an engaging welcome program that properly lays the foundation for a mutually rewarding customer relationship...  

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