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21 
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Email acquisition and engagement tactics

Vendor: Experian Marketing Services

About:
To provide deeper industry insight and help marketers better understand how leading brands are using specific email marketing tactics, we surveyed email marketers across eight verticals about their email-marketing initiatives, including their strategies...  

22 
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Email Marketing Features eCommerce Can't Discount   new 

Vendor: ExpertSender

About:
Download this ExpertSender™ guide to learn about email technology power features that are essential for executing e-commerce scenarios. This whitepaper will explain the characteristics these features should have to achieve supreme performance of your...  

23 
   Average Rating  
3.12/5  3.12 of 5.00
Based on 1 Review
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Ensuring Marketing Delivers Sustainable Results

Vendor: Acxiom

About:
For many businesses, the digital world seems like an oasis in the desert. As traditional marketing wells dry up, online marketing directors are expected to save their businesses during the economic drought. What once were boutique groups focused on email...  

24 
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Event-Triggered Alerts

Vendor: StrongView

About:
Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated active interest by signing up to receive in-stock notifications, price drops or other real-time notifications from a brand. The relevancy and timing...  

25 
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Everything You Need To Know About Deliverability   new 

Vendor: Dyn

About:
No matter how great your email campaign is, it won’t give you the results you want if you have poor deliverability. Many factors go into how mailbox providers determine if they will place a message in the inbox or the spam folder. But how do you know...  

26 
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Life Cycle Marketing   new 

Vendor: Oracle Marketing Cloud - Responsys

About:
Learn why it’s time to merge cross-channel marketing efforts into one comprehensive, individualized approach to each customer. Download the Forrester Research, Inc., Embed The Customer Life Cycle Across Marketing, January 2013  

27 
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Make a Splash with Every Message, Even the Mundane   new 

Vendor: Brick Street

About:
New Email Whitepaper: For organization to build truly long-term relationships, brands must be present at every moment there is an opportunity to serve its community stakeholders. To help you meet and exceed the expectations set by today’s...  

28 
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Mobile Email Strategy   new 

Vendor: Zeta Interactive

About:
Your customers are mobile. You should be too. Discover the three pillars of any mobile email strategy. In this Whitepaper we identify the need for brands to adopt a mobile email strategy sooner than later. We explore how to deliver email that renders...  

29 
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Post-Purchase Programs

Vendor: StrongView

About:
Beyond the sheer revenue-generating impact of such programs, post-purchase communications deepen the customer’s involvement across multiple channels, build loyalty, and help improve brand reputation.  

30 
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Research: Marketing Strategy Outlook Report   new 

Vendor: Brick Street

About:
Summary: Brick Street Software is pleased present the Marketing Strategy Outlook Report. The research was conducted by Ascend2 and includes: • 22 charts and tables • 456 executives and marketing practitioners were surveyed • Top marketing...  

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