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Summary: Email white paper by David Daniels describing best practices for targete...
Summary: SUMMARY: In less time than a coffee run, you can learn a four step proce...
Summary: Summary: Learn how a top five global bank overcame significant challenge...
Summary: Who is moving digital marketing forward? Get Gartner’s take on today’s d...
Added: October 10, 2012
Added: July 26, 2013
Added: July 26, 2013
Added: July 30, 2013

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Items: 11 - 20
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11 
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Multichannel Campaign Management   * featured *    new 

Vendor: Oracle Marketing Cloud - Responsys

About:
Who is moving digital marketing forward? Get Gartner’s take on today’s digital marketing leaders. We believe you'll discover: • Which vendors have been positioned as challengers, leaders, niche players and visionaries • How some vendors set themselves...  

12 
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Realizing the Value of Email Marketing   * featured * 

Vendor: Acxiom

About:
Email white paper by David Daniels describing best practices for targeted email programs. Discover facts, tactics and ROI statements needed to separate your marketing program from the status quo.  

13 
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2012 Digital Marketer: Benchmark and Trend Report

Vendor: Experian Marketing Services

About:
Experian Marketing Services' highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a...  

14 
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4 Tips For Evaluating An Email Delivery Provider   new 

Vendor: Dyn

About:
For businesses around the world, the challenge of getting both transactional and bulk email messages to their intended recipients’ inboxes has proven to be an ongoing challenge. Research has shown that the benefit of ensuring inbox delivery yields better...  

15 
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A Guide To Transactional Email   new 

Vendor: Dyn

About:
You know that transactional email is different than bulk (or do you?) but what exactly distinguishes one from the other and why does it matter? Whether you’re a marketer or IT professional, knowing the ins and outs of transactional email is beneficial to...  

16 
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Back-to-School: Smart strategies for email

Vendor: Experian Marketing Services

About:
As we noted in 2011, to a large degree, success in Back-to-School email marketing comes down to timing. When is the best time to start your promotions? Download our latest Back-to-School White Paper to find out the most important tips to making your 2012...  

17 
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Building Your Sender Reputation in 4 Steps   new 

Vendor: Dyn

About:
Reputation is everything. Just as you’re likely to stay away from those with a bad rep, mailbox providers give the cold shoulder to mail coming from IP addresses with bad sender reputations. Unsure of what even goes into a sender reputation? Learn the...  

18 
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Cart Abandonment Programs

Vendor: StrongView

About:
In this best email lifecycle marketing practice guide you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize an engaging cart abandonment program that generates measurable, top-line revenue.  

19 
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Cross and Up-Sell Programs

Vendor: StrongView

About:
In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize email-based cross and up-sell programs that allow marketers to drive more profitable behavior from...  

20 
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Driving Engagement via Multichannel Marketing   new 

Vendor: Brick Street

About:
Summary: Learn five key principles to meet the increasingly complex needs of enterprise-level marketers to share dynamic content with an ever-more connected, yet easily distracted customer base. This paper will outline the advanced technical...  

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