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Average Rating:  5.00 of 5.00
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Summary: Examining over 500 data points, with over 30% including the average user...
Summary: So you’ve decided it’s time to hire an email service provider or select ...
Summary: Whether it’s an integration project where you’re building an email progr...
Summary: The dynamic, empowered and hyper-connected consumer has escalated pressu...
Added: August 16, 2012
Added: August 26, 2013
Added: September 13, 2013
Added: December 17, 2013
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Summary: As marketers seek to connect with their customers during the largest con...
Summary: Experian Marketing Services’ 2013 Q3 Email Benchmark Report details the ...
Summary: The Changing Landscape of Consumer Trust presents the causes of this shi...
Summary: Summary: According to Forrester’s “The Multichannel Maturity Mandat...
Added: December 17, 2013
Added: December 17, 2013
Added: July 30, 2013
Added: October 29, 2013

Latest Reviews
 
Vendor: Acxiom
 
 
October 11, 2012
August 17, 2012
August 16, 2012
 
3.13/5
Average Rating:  3.13 of 5.00
5.00/5
Average Rating:  5.00 of 5.00
5.00/5
Average Rating:  5.00 of 5.00
 
SEEING THE WHOLE PICTURE HELPS YOU GAIN INSIGHT ON HOW TO IMPROVE RESPONSE
VERY THOROUGH VENDOR GUIDE
THE NEC-PLUS-ULTRA OF THE EMAIL SENDING WORLD.
 
Reviewer: Anonymous
Reviewer: EmailErika
Reviewer: spamfighter
 
Pros:   Translates the big pictures from multiple channels into millions of dollars in value
Cons:   Not real specific in the case study as to which consumer behaviors they measured to improve response
Pros:   Very thorough review of all the vendors to help you have a very successful tailored email program
Cons:   None worth mentioning
Pros:   The RPE Guide is packed with relevant information presented in both a top-level and detailed fashion
Cons:   I've a minor niggle with not being able to directly cut & paste graphics
 
 

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5.00/5  5.00 of 5.00
Based on 2 Reviews
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Email Vendor Features and Functions Guide   * featured * 

About:
Examining over 500 data points, with over 30% including the average user skill level to implement those features and functions, our Guides look at the capabilities of email vendors ranging from the small market to commercial MTAs and all points in...  

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Migrating/Integrating an Email Service Provider   * featured *    new 

About:
Whether it’s an integration project where you’re building an email program with a new vendor from scratch, or it’s a migration project where you’re moving your email program from one vendor to another, it will be more complicated than you can possibly...  

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Selecting an Email Service Provider   * featured *    new 

About:
So you’ve decided it’s time to hire an email service provider or select a new one. And you’re seriously considering using only internal resources to do so. Let’s take a look at how this process is probably going to unfold.... Are you even sure what...  

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Cross-channel marketing platforms buyer’s guide   * featured *    new 

Vendor: Experian Marketing Services

About:
The dynamic, empowered and hyper-connected consumer has escalated pressure on corporate marketing organizations to make the transition from executing in single channels to creating more customer-centric, cross-channel marketing strategies. Because the...  

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2013 Holiday Hot Sheet: weekly insights   * featured *    new 

Vendor: Experian Marketing Services

About:
As marketers seek to connect with their customers during the largest consumer spending season of the year, Experian Marketing Services presents our Holiday Hot Sheet series to provide a weekly recap of trends for the 2013 holiday season: How consumers...  

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EMS 2013 Q3 Email Benchmark Report   * featured *    new 

Vendor: Experian Marketing Services

About:
Experian Marketing Services’ 2013 Q3 Email Benchmark Report details the overall email marketing trends for the third quarter of 2013, as well as the key performance indicators (KPIs) that have shaped the success of our client’s email programs.  

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The Changing Landscape of Consumer Trust   * featured *    new 

Vendor: Oracle Marketing Cloud - Responsys

About:
The Changing Landscape of Consumer Trust presents the causes of this shift and real world cases every marketer should know about. Download Now.  

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Multichannel Marketing: Why and How it Rules   * featured *    new 

Vendor: Brick Street

About:
Summary: According to Forrester’s “The Multichannel Maturity Mandate,” 39% of marketers agree with the statement: “We lose business because we are not able to integrate customer interactions across all channels.” To help you navigate your way...  

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Earn Revenue and Trust with Transactional Emails   * featured *    new 

Vendor: Brick Street

About:
SUMMARY: In less time than a coffee run, you can learn a four step process to generate more revenue and customer loyalty through transactional emails. In addition, the 19-page report provides answers to the following questions: * What are the...  

10 
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Helping a Global Bank Tame Cross-Channel Messaging   * featured *    new 

Vendor: Brick Street

About:
Summary: Learn how a top five global bank overcame significant challenges in communicating with its customers. By changing its messaging solution from a variety of in-house and vendor solutions to a single multichannel platform, the financial...  

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